TalkTooo
TalkTooo was a brand I created as one of my projects during my last year at University. I wanted to focus on men's mental health and the importance of asking for help. The idea for this campaign was to build an app for men to speak with one another anonymously about their struggles.
Adobe After Effects | Adobe Illustrator | Adobe Indesign | Adobe Photoshop | Adobe Premiere Pro | Adobe XD
The brand
The name of the brand is TalkTooo. The idea is that they have someone to "talk to" and the three dots symbolizing a text message that is being written. I created an icon logo for the app and a type logo for this. The app icon is a combination of two 't's to create a person with a dot on the top forming the head. The colours for this brand are purely black and white to keep the subject simple and straight to the point.
The app
I created the concept for the app and used Adobe XD to explore how the transitions would be from each section of the app. Each person would create their own profile that they could use to research symptoms, talk with others, and login how they are feeling each day.
The campaign
I wanted this campaign to be impactful. Using simple words and typography. I used a combination of bold and light type to enforce importance and understand the point of the idea. I created mock-ups for print and digital advertising of the brand and the app.
